NewHOVA now supports TikTok & Instagram messaging — Africa's first unified CPaaS + CCaaS + UCaaS platform.Explore
TikTok Messaging

Meet Gen Z where they actually are.

Africa's first CPaaS platform with native TikTok DM and comment inbox integration. Handle customer conversations, automate replies, and route TikTok messages to your agents — without leaving HOVA.

1.5B+
Monthly active TikTok users
60%
Of African Gen Z on TikTok daily
Higher AOV from TikTok Shop vs feed ads
< 2s
Message routing to agent
Features

Everything you need.

Unified TikTok inbox

All TikTok DMs and comment mentions land in your HOVA inbox alongside WhatsApp, SMS, and Instagram — no tab-switching required.

Automated DM flows

Trigger automated reply sequences when someone DMs a keyword, follows your account, or comments on a video — convert engagement into conversations.

TikTok LIVE DM automation

Surface comments and DMs from TikTok LIVE streams into your inbox in real time. Auto-reply to product questions during a live, and route high-intent viewers to a private DM checkout flow.

TikTok Shop integration

Connect HOVA to TikTok Shop to send order confirmations, shipping updates, and abandoned-cart nudges directly via TikTok DM — keeping buyers in the same app they discovered you on.

Smart agent routing

Route TikTok DMs by intent, keyword, or language. Assign conversations to the right team with priority queuing and SLA tracking.

Comment monitoring

Surface brand mentions and product questions from video comments into your inbox. Respond publicly or pivot to a private DM flow.

Campaign-to-conversation

Connect TikTok ad campaigns to HOVA flows — when users tap your ad CTA, they enter a branded DM conversation automatically.

Privacy & compliance

TikTok's Gen Z audience expects transparency. HOVA enforces explicit opt-in, manages opt-out instantly, and logs consent — keeping you compliant with Ghana's Data Protection Act and TikTok's platform policies.

TikTok-specific analytics

Track DM response times, comment sentiment, conversion rate from DM to sale, and agent performance — all TikTok-native metrics.

Multi-account management

Connect and manage multiple TikTok brand accounts from a single HOVA dashboard. Perfect for agencies and multi-brand businesses.

Cross-channel escalation

Escalate TikTok conversations to WhatsApp or phone when richer communication is needed — with full context carried over.

Developer-first

Live in minutes.

Simple REST API with SDKs for Node.js, Python, PHP, Go, and Java. Production-ready in minutes.

Webhooks for delivery receipts
99.9% uptime SLA
Global sandbox for testing
Detailed API reference docs
Webhook · Handle incoming TikTok DM with AI intent
// HOVA sends a webhook when a TikTok DM arrives
app.post('/webhooks/hova', async (req, res) => {
  const event = req.body;

  if (event.channel === 'tiktok' && event.type === 'message.received') {
    const { from, text, metadata } = event;

    // AI-powered intent classification
    const intent = await hova.ai.classify({
      text,
      labels: ['purchase', 'support', 'shop_order', 'general'],
    });

    if (intent.label === 'purchase') {
      await hova.messages.reply({
        channel: 'tiktok',
        to: from.id,
        text: '🛍️ Love your interest! Here's what we have for you:',
        attachments: [{ type: 'product_catalog', catalogId: 'CAT_001' }],
      });
    } else if (intent.label === 'shop_order') {
      // TikTok Shop order status lookup
      const order = await shopify.orders.find({ phone: from.phone });
      await hova.messages.reply({
        channel: 'tiktok',
        to: from.id,
        text: `📦 Order #${order.id} is ${order.status}. Track: ${order.trackingUrl}`,
      });
    } else {
      // Route to agent queue
      await hova.conversations.assign({
        conversationId: event.conversationId,
        queue: 'tiktok-support',
      });
    }
  }
  res.sendStatus(200);
});
Use cases

Built for every industry.

eCommerce

Product discovery to purchase

Convert TikTok video viewers into customers — automated DM flows triggered by comments or ad taps.

Live Commerce

TikTok Live commerce

Automate DMs during TikTok LIVE streams — answer product questions, send payment links, and follow up with viewers who engaged but didn't convert.

Creator Economy

Creator & influencer support

Manage fan DMs, collaboration requests, and brand partnership inquiries at scale.

Fintech

Youth financial services

Engage Gen Z customers on their preferred platform for account questions, loan applications, and financial literacy.

Fashion

Fashion & beauty

Answer product questions, send lookbooks, and convert interest into orders via TikTok DMs.

F&B

Food delivery

Let customers order, track, and provide feedback via TikTok DMs — integrated with your order management system.

Be first to own TikTok conversations

Africa's first unified TikTok + WhatsApp + SMS inbox.

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