Turn followers into customers.
Handle Instagram DMs, story replies, Reels comments, and comment mentions from your HOVA inbox. Automate responses, route to agents, and convert engagement into revenue — all via the official Meta API.
Everything you need.
Unified DM inbox
All Instagram DMs land in your HOVA inbox next to WhatsApp, TikTok, and SMS. One screen. No app-switching.
Story mention replies
When customers mention you in a story or reply to yours, HOVA surfaces those messages instantly for your team to respond.
Reels comment-to-DM flows
Surface product questions from Reels comments into your inbox. Trigger an automated private DM flow when someone comments a keyword — converting reel viewers into conversations without them leaving the app.
Automated reply flows
Trigger instant DM responses when someone comments a keyword, clicks your story CTA, or DMs for the first time.
Product catalog integration
Respond to product-tagged post DMs with automated catalog cards, pricing, and purchase links — directly in the DM thread.
Meta Verified badge
Display the blue Meta Verified badge on every DM you send — instantly signalling authenticity and trust to customers before they even read your message.
Agent routing
Route Instagram DMs by intent — support, sales, or influencer — with SLA tracking and team assignment.
Comment management
Monitor product and brand comments across all posts. Reply publicly or move the conversation to a private DM flow.
Privacy & compliance
HOVA enforces Meta's messaging policy and Ghana's Data Protection Act — built-in opt-in collection, instant opt-out processing, and consent logging on every DM conversation.
Conversion analytics
Track the full funnel from Instagram post to purchase — impressions, DM starts, replies, and conversions in one dashboard.
Multi-account support
Manage DMs across multiple Instagram brand accounts from a single HOVA workspace. Ideal for agencies.
Live in minutes.
Simple REST API with SDKs for Node.js, Python, PHP, Go, and Java. Production-ready in minutes.
// HOVA webhook on Instagram DM or Story mention received
app.post('/webhooks/hova', async (req, res) => {
const { channel, type, from, text, metadata, conversationId } = req.body;
if (channel !== 'instagram') return res.sendStatus(200);
// Handle Story mention — pull into inbox with context
if (type === 'story.mention') {
await hova.conversations.create({
channel: 'instagram',
contact: from.id,
context: { storyUrl: metadata.storyUrl, caption: metadata.caption },
});
return res.sendStatus(200);
}
if (type === 'message.received') {
// AI-powered intent classification
const intent = await hova.ai.classify({
text,
labels: ['purchase', 'support', 'catalog_request', 'collaboration'],
});
if (intent.label === 'purchase' || intent.label === 'catalog_request') {
await hova.messages.reply({
channel: 'instagram',
to: from.id,
text: '🛍️ Here\'s our latest collection just for you:',
attachments: [{ type: 'product_catalog', catalogId: 'CAT_001' }],
});
} else if (intent.label === 'collaboration') {
await hova.conversations.assign({
conversationId,
queue: 'influencer-partnerships',
priority: 'high',
});
} else {
await hova.conversations.assign({ conversationId, queue: 'instagram-support' });
}
}
res.sendStatus(200);
});Built for every industry.
Social commerce
Convert product post comments and Reels engagement into purchases via automated Instagram DM checkout flows.
Beauty & wellness
Book appointments, answer product questions, and send before/after galleries directly through Instagram DMs.
Real estate listings
Respond to property listing DMs with automated photo galleries, virtual tour links, and agent contact CTAs.
Hospitality
Handle booking inquiries, room availability questions, and reviews via Instagram for hotels and restaurants.
Fashion drops
Automated restock notifications and exclusive drop invites via DM to followers who commented on posts.
Education & courses
Answer course inquiry DMs, share syllabi, and process enrolments directly through Instagram.
Connect your Instagram inbox today
Official Meta API. Live in under 10 minutes.