NewHOVA now supports TikTok & Instagram messaging — Africa's first unified CPaaS + CCaaS + UCaaS platform.Explore
Instagram Messaging

Turn followers into customers.

Handle Instagram DMs, story replies, Reels comments, and comment mentions from your HOVA inbox. Automate responses, route to agents, and convert engagement into revenue — all via the official Meta API.

2B+
Monthly active Instagram users
Higher purchase intent vs Facebook in West Africa
70%
Users discover new products on Instagram
Higher DM response rate vs email
Features

Everything you need.

Unified DM inbox

All Instagram DMs land in your HOVA inbox next to WhatsApp, TikTok, and SMS. One screen. No app-switching.

Story mention replies

When customers mention you in a story or reply to yours, HOVA surfaces those messages instantly for your team to respond.

Reels comment-to-DM flows

Surface product questions from Reels comments into your inbox. Trigger an automated private DM flow when someone comments a keyword — converting reel viewers into conversations without them leaving the app.

Automated reply flows

Trigger instant DM responses when someone comments a keyword, clicks your story CTA, or DMs for the first time.

Product catalog integration

Respond to product-tagged post DMs with automated catalog cards, pricing, and purchase links — directly in the DM thread.

Meta Verified badge

Display the blue Meta Verified badge on every DM you send — instantly signalling authenticity and trust to customers before they even read your message.

Agent routing

Route Instagram DMs by intent — support, sales, or influencer — with SLA tracking and team assignment.

Comment management

Monitor product and brand comments across all posts. Reply publicly or move the conversation to a private DM flow.

Privacy & compliance

HOVA enforces Meta's messaging policy and Ghana's Data Protection Act — built-in opt-in collection, instant opt-out processing, and consent logging on every DM conversation.

Conversion analytics

Track the full funnel from Instagram post to purchase — impressions, DM starts, replies, and conversions in one dashboard.

Multi-account support

Manage DMs across multiple Instagram brand accounts from a single HOVA workspace. Ideal for agencies.

Developer-first

Live in minutes.

Simple REST API with SDKs for Node.js, Python, PHP, Go, and Java. Production-ready in minutes.

Webhooks for delivery receipts
99.9% uptime SLA
Global sandbox for testing
Detailed API reference docs
Webhook · Handle Instagram DM & Story mention with AI intent
// HOVA webhook on Instagram DM or Story mention received
app.post('/webhooks/hova', async (req, res) => {
  const { channel, type, from, text, metadata, conversationId } = req.body;

  if (channel !== 'instagram') return res.sendStatus(200);

  // Handle Story mention — pull into inbox with context
  if (type === 'story.mention') {
    await hova.conversations.create({
      channel: 'instagram',
      contact: from.id,
      context: { storyUrl: metadata.storyUrl, caption: metadata.caption },
    });
    return res.sendStatus(200);
  }

  if (type === 'message.received') {
    // AI-powered intent classification
    const intent = await hova.ai.classify({
      text,
      labels: ['purchase', 'support', 'catalog_request', 'collaboration'],
    });

    if (intent.label === 'purchase' || intent.label === 'catalog_request') {
      await hova.messages.reply({
        channel: 'instagram',
        to: from.id,
        text: '🛍️ Here\'s our latest collection just for you:',
        attachments: [{ type: 'product_catalog', catalogId: 'CAT_001' }],
      });
    } else if (intent.label === 'collaboration') {
      await hova.conversations.assign({
        conversationId,
        queue: 'influencer-partnerships',
        priority: 'high',
      });
    } else {
      await hova.conversations.assign({ conversationId, queue: 'instagram-support' });
    }
  }
  res.sendStatus(200);
});
Use cases

Built for every industry.

eCommerce

Social commerce

Convert product post comments and Reels engagement into purchases via automated Instagram DM checkout flows.

Beauty

Beauty & wellness

Book appointments, answer product questions, and send before/after galleries directly through Instagram DMs.

Real Estate

Real estate listings

Respond to property listing DMs with automated photo galleries, virtual tour links, and agent contact CTAs.

Hospitality

Hospitality

Handle booking inquiries, room availability questions, and reviews via Instagram for hotels and restaurants.

Fashion

Fashion drops

Automated restock notifications and exclusive drop invites via DM to followers who commented on posts.

Education

Education & courses

Answer course inquiry DMs, share syllabi, and process enrolments directly through Instagram.

Connect your Instagram inbox today

Official Meta API. Live in under 10 minutes.

Get started free