Pricing

Simple pricing,
no hidden fees.

Start free and only pay for what you send. All plans include every feature — SMS, WhatsApp, calls, AI writing, and more, and UCaaS platform.

Simple transparent pricing
Pricing

Full platform. Scale what you need.

Every plan includes the full HOVA platform — AI Composer, automation flows, analytics, and inbox. What scales is your capacity: AI credits, contacts, staff seats, and daily messages. The only extras are channels that have real network costs.

Developer
Try HOVA free. No card needed. Perfect for testing.
Free
SMS from ₵0.07 / msg after free quota
SMSEmail
  • 1,000 AI writing credits / month
  • 500 contacts
  • 2 auto-reply rules
  • 1 staff member on inbox
  • 7 days of reports
  • Up to 1,000 automated messages / day
Start for free
Starter
The full platform — pay only for the messages you send.
₵0 / month
Pure pay-as-you-go · SMS from ₵0.055
SMSEmailUSSDInstagramTikTok
  • 5,000 AI writing credits / month
  • 5,000 contacts
  • 5 auto-reply rules
  • 3 staff members on inbox
  • 30 days of reports
  • Up to 10,000 automated messages / day
Get started free
Most popular
Growth
Every channel included. Built for growing businesses.
₵499 / month
Includes ₵200 credit top-up · SMS from ₵0.050
SMSEmailUSSDWhatsAppVoiceRCSInstagramTikTok
  • 50,000 AI writing credits / month
  • 50,000 contacts
  • 25 auto-reply rules
  • 10 staff members on inbox
  • 90 days of reports + download
  • Up to 100,000 automated messages / day
Start growing →
Business
For large businesses sending millions of messages.
₵1,499 / month
Includes ₵750 credit top-up · SMS from ₵0.050
All 8 channelsPriority routing
  • 500,000 AI writing credits / month
  • 250,000 contacts
  • Unlimited auto-reply rules
  • 25 staff members on inbox
  • 1 year of reports + advanced export
  • Unlimited automated messages
Talk to sales
Enterprise

Unlimited AI writing credits, unlimited contacts, no message caps. Sub-accounts, your brand, dedicated account manager, 99.95% uptime SLA, and volume SMS pricing from ₵0.025/msg. Annual contract in GHS.

Talk to sales →
SMS rate breakdown by plan
Developer
₵0.07
test rate
Starter
₵0.055
PAYG
Growth
₵0.050
incl. ₵200 credit
Business
₵0.050
incl. ₵750 credit
Enterprise
₵0.025–0.030
volume negotiated

All prices in Ghana Cedis (GHS / ₵). Payments via MTN Mobile Money, Vodafone Cash, AirtelTigo Money, and card. WhatsApp, Voice, and RCS rates include Hubtel gateway and Meta passthrough fees.

Frequently asked questions

How does pay-as-you-go work?

You top up your HOVA wallet with cedis, and we deduct based on usage. SMS starts at ₵0.05/msg, WhatsApp at ₵0.08/msg. No monthly minimums.

Can I switch plans at any time?

Yes. Upgrade or downgrade anytime. Unused credits roll over for 90 days when upgrading.

What payment methods do you accept?

MTN MoMo, Vodafone Cash, AirtelTigo Money, Visa/Mastercard, and bank transfer. All in GHS.

Is there a free trial for paid plans?

Growth plan comes with a 14-day trial. No credit card required.

Do TikTok and Instagram channels cost extra?

TikTok and Instagram Messaging are included in all plans. Standard per-message rates apply.